客戶及詢盤分析
Client information (要不要做深、如何做深、有什麼話題機會)
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不做客戶與詢盤的分析,那做白工的情況就會很多,而且會經常有一些搞不清楚的狀況發生。
| Date: |
2008-10-18 |
| Company: |
CGM Guatemala |
| Phone: |
+xxx 55 29 37 xx; |
| Fax: |
|
| Contact person: |
Carlos Grain |
| E-mail: |
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- 首先你必須用心的看清楚客戶的信件及提問產品和內容。查看產品在ASI及公司網站,並把連結複製到郵件裡,讓客人也再一次的確認和了解彼此談的是相同的產品。同時也能先行了解,客人看到的產品、規格及信息是什麼?
- 客人是美國那一洲的?(可以用我們系統強有力的客戶編修查找功能來了解客人)
- 他的公司大不大? Top 10? Gold?Silver? Distinguish? other?
- 客人的ASI Credit 如何? 分數在70以上還是100以上?是公司老板嗎? 員工業務員有幾人? 付款情況如何?
- 客人發出詢盤的時間是何時?是不是已過八小時?可能他早就有答案了,我該如何回信?
Time Texas, Time Illinois, Time California, Time Hawaii,
- 客人用公司email還是個人email
- 客人以前來過我們公司沒有?有過什麼詢盤?那個業務員做過他生意?都買過些什麼?
- 客人的跡象
- 客人公司有設計部門, 那這毛利在市場上可以高一些。
- 客人付錢的能力很強,那這是好客人。
- 超過三千元還要付信用卡,那就要小心這客人的財務狀況
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利用系統裡提供的方便功能達到充分了解客人的目的,至少一小時以上,增加了解美國及客人的機會,並記錄好客人各式信息。
客戶調研一小時,勝過努力工作八小時。
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